Retail photography for Frox Bridal Boutique – Taunton, Somerset
Whilst building links with local businesses I came across Frox Bridal Boutique in Taunton, Somerset. I spoke to Josephine and she explained the boutique was soon to launch a new website and quality images of the wedding dresses would be required. Josephine wanted the images to be taken in the shop itself rather than in a studio. She wanted potential clients viewing the new website to get a taste of the experience of finding that one special dress and doing so at Frox Bridal Boutique. However rather than be a complete online catalogue it was intended the images would be just enough to get a feel for the styles Frox Bridal Boutique offered whilst at the same time encouraging potential clients to visit the shop.
A date and time was arranged, lighting set up and one by one each gown was worn by the model for the photos. Josephine wanted a number of views of the fitting room (where the photos were taken), again so potential clients could see what sort of space they could expect when selecting their special wedding dress. A number of angles of the dresses was also a requirement.
The photos were taken in a way that brought out maximum detail in the dresses. The images when used on the new website will be able to be significantly magnified by its viewers so it was important all details were clearly visible in the photos. This allows viewers of the new website to see the stunning intricate embroidery in the dresses.