Need some PR photography for a new retail store you are opening?
The store opening was meant to be back in spring, but due to covid-19 it had been pushed back until September. Hobbycraft again needed a good selection of images for their PR campaign of the shop opening for their social media and local press announcement. It was also important that the PR photography I provided for them showed that they had in place safety measures for covid such as face coverings, the 2 metre distancing rule and also a limited amount of people allowed in at a time at the new Hobbycraft store.
Originally the PR photos were to be taken before any members of the public had set foot in the new retail store, but the completion of the Taunton Hobbycraft was actually ahead of schedule, so when I took the photos, the public already had had access for a few days.
After getting a few shots of the frontage and showing people adhering to social distancing guidelines, Hobbycraft wanted me to show some of the interior of the retail space and show the products they sell. Although already open to the public, it was still easy to make the store look empty as only a limited amount of people were allowed in at a time for safety reasons.
I found some colourful products and got some close ups to give a bit of variety to the photos. Product closeup shots can be good for backgrounds to company literature or news items, where you need flexibility on how the image can be cropped or you just need a more abstract image.
Hobbycraft were keen for me to get some good photos of the Cricut machines they sell. They sell a lot of accessories with these machines and there is a lot of scope for creativity. This made it important to emphasise this product in the PR photography I provided for them.
Again, an opportunity to emphasise safety measures taken by Hobbycraft when dealing with Covid.
Interaction between staff and customers gives the photos a lot more interest and shows people thinking of visiting what to expect from the staff and environment they walk into. All the staff have an interest in craft activities, but all have differing specialisms. The staff can demonstrate how the products can be used and thereby help the customer with their craft product choices, as well as give them some creative inspiration.
It was important to Hobbycraft that I show a number of staff demonstrating the most interesting and colourful products in the store. I usually give a client like this a wide selection of images and am adept at framing a situation like this to get the most natural results and show off the products in the best light for a successful PR campaign.
Hobbycraft has lots of interesting products as you can imagine, and whilst walking around looking for products to interact with and show off, I tried to find some colourful spots to make the images stand out.
A personal request from one of the regional staff was to show off the payment area with protective screens and staff with a friendly attitude.
Do you need some professional PR photography for your marketing campaign? I effortlessly produce bright, colourful, relaxed looking photos that best show off your products, staff and visitors at events you are hosting.
Contact me to book me for PR photography at your event.